The Role Interas As A Mediator In The Relationship Of Knowledge And Islamic Finacial To The Loyalty Costumers Of Non Muslim

Islamic banking in Indonesia is experiencing rapid growth with an increase in assets by 15% in 2023, including the growth of non-Muslim customers. However, its market share is still low at 7.3%, which triggers the need to understand th ecustomer loyalty
factor, especially non-Muslims. This study aims to explore the role of interest as a mediator between Islamic financial knowledge and inclusion on the loyalty of non- Muslim customers. This study uses a quantitative method with data collection through questionnaires that are analyzed using Partial Least Square (PLS). This study focuses
on the entire population of non-Muslim customers at Bank BTN Syariah Kendari Branch with sampling techniques using accidental sampling. The results of this study show that knowledge and inclusion of Islamic finance have a significant effect on customer loyalty through interest with p values of 0.022 and 0.001 smaller than 0.05 and t-statistic of 2.289 and 3.407. The study concludes that knowledge and increased
Islamic financial inclusion can strengthen the loyalty of non-Muslim customers.
Keywords : Customer Loyalty; Islamic Banking; Interest.