MOTIVATION FOR WAQF IN MILLENNIALS AND GENERATION Z: HIGHLIGHTING RELIGIOSITY, LITERACY AND ACCESSIBILITY

Indonesia has a huge potential for waqf. The magnitude of this
potential is due to the majority Muslim population, especially
millennials and generation Z. However, there are many factors that
cause waqf to not be managed optimally by existing waqf
institutions. This research discusses the motivation of millennials
and generation Z in waqf through factor analysis of literacy,
religiosity, and accessibility. The purpose of this study is to analyze
whether literacy, religiosity, and accessibility have an influence on
the motivation of the younger generation in waqf and see how much
influence these factors have on the factors that motivate millennials
and generation Z in waqf. The type of research used in this study is
quantitative method. By collecting data using a questionnaire and
involving 485 research respondents. After that, the data obtained
was analyzed using the SEM analysis method supported by the
Smart PLS application to determine the variables that have a
significant effect on the motivation of millennials and generation Z
in waqf. This research was conducted in South Sulawesi Province.
The results of this study indicate that Religiosity and Accessibility
have a significant and positive influence on the motivation of
millennials and generation Z in waqf with each p-value of 0.000
which is smaller than 0.05 and a t-statistic value of 10.334 and

Received : July 15, 2024 – Resived: August 20, 2024 – Accepted: