Online Marketing sebagai Strategi Kualitas Layanan pada Perbankan Syariah

Darwis, Muh Online Marketing sebagai Strategi Kualitas Layanan pada Perbankan Syariah. Journal Al-Buhuts. ISSN 1907-0977

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Abstract

Abstract
Online marketing strategies are a requirement for every institution in responding to the intensity of
technology use in society. This paper aims to explain the need for online marketing to be implemented
in Islamic banking as an effort to realize quality service for customers. The study is based on qualitative
research with data sources in the form of observation, literature studies and documentation with
descriptive analysis. Based on the analysis of the literature, it was found that Islamic banking needs to
adapt to technological demands to socialize the concepts built on Islamic banks. Online marketing has
an important role in providing information to the public regarding Islamic banking and its differences
from conventional banks. In addition, online marketing is a strategy for providing quality service to
customers and the public. Factors driving the success of Islamic banks in marketing products online are
inseparable from; adequate infrastructure, mastery of digital literacy by human resources and
innovative leadership. With an online marketing approach, besides being able to have implications for
quality services, it can also be widely understood by the community effectively and efficiently. This paper
suggests the need for responsive and adaptive Islamic banking to the increasingly rapid technological
developments.
Keywords: online marketing, service quality, Islamic bank

Item Type:	Article
Depositing User:	S.Ag Ilda Azizah
Date Deposited:	25 Oct 2024 01:00
Last Modified:	25 Oct 2024 01:00
URI:	http://repository.iainpalopo.ac.id/id/eprint/9492

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