STRATEGI PENGEMBANGAN WISATA BUKIT KAJU ANGIN DI DESA PADANG LAMBE WARA BARAT KOTA PALOPO

Jessica Youmey, 2024. "Strategy for the Development of Bukit Kaju Angin Tourism in
Padang Lambe Village, Wara Barat, Palopo City", Thesis, Department of Sharia
Economics, Faculty of Economics and Islamic Business, State Islamic Institute of
Palopo. Supervised by Agung Zulkarnain Alang.
This thesis discusses the Strategy for the Development of Bukit Kaju Angin Tourism in
Padang Lambe Village, Wara Barat, Palopo City. The research aims to identify the
strategies for developing Bukit Kaju Angin tourism in Padang Lambe Village, Wara
Barat, Palopo City, to enhance its appeal to tourists, and to understand the challenges
faced in its development and the solutions to overcome them.
The research uses a descriptive qualitative approach. The data sources include both
primary and secondary data obtained through observation, interviews, and
documentation techniques. Data analysis techniques involve data reduction, data
presentation, verification, and conclusion.
The findings of this study indicate that: 1. The tourism potential of Bukit Kaju Angin is
very large and can be further developed. Key strategies that can be implemented include
improving facilities and infrastructure, digital-based promotion, diversifying tourist
attractions, and involving the community in the management of tourism. Improving
facilities such as roads, parking areas, and comfortable resting spaces, as well as
utilizing social media for promotion, can expand the reach and attract more tourists,
especially the younger generation. 2. However, several challenges are faced in the
development of this tourism destination, including insufficient infrastructure, cleanliness
and environmental management issues, limited budget, and competition with other tourist
destinations. These challenges can be addressed through funding applications for
infrastructure development, raising community awareness about cleanliness, and
exploring alternative funding sources through collaborations with the private sector.
Overall, with the implementation of appropriate strategies and solutions to overcome the
existing challenges, Bukit Kaju Angin has the potential to become a leading tourist
destination that can boost the local economy and improve the quality of life for the local
community.
Keywords: Development Strategy, Bukit Kaju Angin Touris